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DODO Model

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Dealer Owned, Dealer Operated Petrol Pump

If you want to fully own and run a petrol pump, the DODO model is right for you. DODO stands for Dealer Owned, Dealer Operated. In this setup, you buy or lease the land, build the station, and handle all daily operations yourself.
With DODO, you enjoy the full profits from fuel sales, convenience stores, and extra services. You also make every decision, from site choice to staff hiring to pricing. While this model needs more money up front, it gives you complete control and higher long-term gains.
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What Is a DODO Petrol Pump?

  • Ownership: You own or long-term lease the land and station assets.

  • Operations: You run everything, fuel ordering, staff training, maintenance, and customer service.

  • Your Role: You act as both the investor and the operator. You assemble your own team and set your own rules, within the oil company’s broad guidelines.

In a DODO station, you partner with an oil marketing company (Indian Oil, HPCL, BPCL, or Jio-bp) for fuel supply and branding. But you call all the shots. This model suits entrepreneurs who want full business ownership.
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Benefits of the DODO Model

  1. Full Profit Share

    You keep the entire margin on every litre of petrol and diesel sold—no dealer fees or revenue splits.

  2. Total Control

    You decide how to run your station: opening hours, pricing, discount offers, and extra services.

  3. Brand Partnership

    You get brand support, fuel supply, signage, and technical assistance, from a top oil company.

  4. Asset Value

    Your station is a real property/business asset you can sell or pass on to family in the future.

  5. Growth Potential

    You can add convenience stores, car washes, quick-repair bays, and loyalty programs to boost income.

  6. Community Presence

    You build local relationships, sponsor events, and create a loyal customer base.

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How the DODO Model Works

  1. Site Selection & Acquisition

    1. Research traffic flow, nearby businesses, and land costs.

    2. Sign a long-term lease (30 + 30 years) or buy the land outright.

  2. Permits & Clearances

    1. Apply for fuel station licenses from oil companies.

    2. Obtain NOCs from Fire, Police, and local municipal bodies.

  3. Design & Construction

    1. Hire architects and contractors experienced in fuel stations.

    2. Build fuel bays, underground tanks, canopy, and a shop or office area.

  4. Equipment Installation

    1. Purchase and install fuel dispensers, POS systems, safety gear, and signage.

    2. Test everything for accuracy and compliance.

  5. Staff Hiring & Training

    1. Recruit attendants, cashiers, and managers.

    2. Train them in fuel handling, safety drills, and customer care.

  6. Operational Launch

    1. Place your first fuel order with the oil company.

    2. Open doors, welcome customers, and start daily sales.

  7. Ongoing Management

    1. Track sales, order fuel, and maintain equipment.

    2. Update staff training and refresh marketing plans.

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Who Is DODO Right For?

  • Experienced Investors: You have capital and want full business ownership.
  • Business Operators: You care about every detail of running a petrol pump.
  • Growth Visionaries: You plan to add services and scale multiple sites.
  • Local Leaders: You want to build strong ties in your community and control pricing.

DODO demands more time and money. But if you want to reap the full rewards of your hard work, it offers the greatest upside.

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Why Amarba?

Going it alone with DODO can take 2–3 years, from land deals to final commissioning. With Amarba, you launch in 6–8 months. Here’s how we help:
  • Site Scouting & Due Diligence

    We find the best plots and check titles, zoning, and soil reports.

  • Permit Management

    We handle all license applications and NOC filings in parallel.

  • Design & Build Coordination

    We connect you with vetted architects and EPC contractors for smooth construction.

  • Equipment Sourcing

    We leverage bulk deals with pump and POS suppliers to save you money and time.

  • Staff Training & SOPs

    We run workshops on safety, fuel handling, and service excellence.

  • Handover & Launch Support

    We manage your first fuel orders, set up signage, and plan your grand opening.

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Quick Comparison

Going it alone with DODO can take 2–3 years, from land deals to final commissioning. With Amarba, you launch in 6–8 months. Here’s how we help:

Step Going Alone With Amarba
Site acquisition & checks 6–9 months 2–3 months
Permits & NOCs 9–12 months 3–4 months
Construction & install 12–15 months 4–5 months
Staff training & launch 15–18 months 6–8 months

Ready to Own and Operate Your Petrol Pump?


Partner with Amarba Consultancy. Get full control, full profits, and a fast track to opening your DODO station in months, not years. Contact us now to begin your journey!